Advertising company wants to use my son's pictures?

When I was a kid my parent's were contacted by Pixie Portraits at J.C. Penneys who wanted to put my picture in 20 ft. posters in every Pixie photo store in the country. My parents were thrilled and excited about how much money may be involved. Here's how it works. They will send you a check for $1 and a release form. That's it. There are lots of cute kids out there and if you don't want to do it, another person will. You don't ask for anything. They will tell you what they will pay and if you aren't happy with it, they will go on to the next cute kid. My other friend in high school was asked to be in a Burger King TV commercial. Same thing. She got a $1 check and a release form. That is just how it works. Sorry to be the one to give you the bad news.